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Are you wondering what’s the best way to create an eye-catching and effective website for your business? Because it’s so critically important to have an impressive web presence that helps your business get found today, it’s a question that almost every business owner asks. Fortunately, the answer is much simpler than most other aspects of business ownership. The answer is WordPress. Here’s why WordPress is right for your business website.
What Is WordPress?
WordPress is the most popular website creation tool that allows you to produce and maintain your own business website without having any knowledge of HTML or anything else that goes on in the backend. Originally designed as a blogging platform, WordPress is now used by millions of websites worldwide to advertise, sell products and optimize content for potential customers to find their businesses through search engines.
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Should I Use WordPress for A Business Website?
If you’re a business owner who needs a new website that’s quick to develop and doesn’t cost a fortune, or you currently have a website that doesn’t look and perform the way you’d like, then you should use WordPress for your business website.
Because WordPress is such a simple, all-in-one solution, it’s ideal for almost any type and size of business. The process of getting your new website up and running with WordPress is fast and inexpensive. But, even more importantly, using this platform means that you’ll remain in control of your website content WITHOUT requiring ongoing management by a development firm. Once set up, the user-friendly platform makes it easy to make changes, add content and manage sales. You can even assign individual logins so that your employees are also able to do the same.
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The Benefits of Using WordPress for Business
By using WordPress as the platform for your business website, you’ll be able to enjoy these great benefits:
- Easy to set-up and maintain – You don’t need to have any knowledge of website codes to use WordPress. The user-friendly interface makes it easy to understand and if you need further help, there’s a whole host of documentation and tutorials to help.
- Fully customizable – All WordPress websites are based on your choice of any one of thousands of templates that you can then continue to adjust until you’ve refined it to perfectly fit your site purpose and business branding.
- Infinite add-ons – The WordPress platform is so well-known and used that almost all major third-party platforms have plugins that allow you to easily integrate every website function you might need including email marketing, analytics and an online store.
- Superb SEO – WordPress automatically sets you up with the right settings for search engine optimization. Following that, you’ll be able to use plugins that help you to ensure that all your pages and posts are correctly formatted for potential customers to find you through the major search engines.
- Mobile ready – Most WordPress themes are now designed to be fully-responsive for a great viewing experience on a range of mobile devices.
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How to Use WordPress to Build a Business Website
Getting started with your WordPress for business website is quite simple. If you don’t already have a website URL, you’ll need to choose and purchase a domain name (www.sparklogix.com) and website hosting (somewhere for your site to live).
Once you’ve got those two things (or if you’ve already got a website), it’s time to find a WordPress theme you like. You’ll be able to choose from thousands of free and paid templates. Finding something that already has all, or most, of the functionality that you’re after will make it easier to set up your new WordPress business site. Keep in mind that most themes allow you to easily customize the color and images to match your branding. This makes the site structure, page layout and capabilities the most important features to focus on. But, if the theme you’re looking at isn’t quite perfect, you’ll still be able to make simple changes to it yourself, or employ a WordPress specialist after you’ve set up the basics.
Now that you’ve got your new WordPress theme, it’s time to install the WordPress platform itself on your hosting account. Most hosting companies offer a one-click installation so look for this option and click install.
WordPress will install itself on your website and load a default theme. Simply click ‘install new theme’ and upload your chosen business theme. Following the install, you can then start customizing your new website by adding your business logo, pictures, services, products and other content. Most WordPress themes allow you to keep your site unpublished until you’ve finalized the look. When you’re ready, hit publish site and start promoting your new WordPress business site!
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Examples of Businesses Using WordPress
What do you think of the website you’re looking at right now? That’s right! We recommend the very best solution to our clients and, of course, that’s what we’re going to use ourselves. The Spark Logix Studios website is built using WordPress. Although we’ve made some customizations to a standard theme to get the site exactly how we’d like, all the features including our service pages, blog, client login and contact forms all use WordPress.
Here are some other WordPress business examples from our Clients:
WordPress is Easy for Beginners
If you’ve got some basic computer skills, you can develop your own WordPress website. And, once it’s up and running, it’s even easier to update and maintain. However, if you’d prefer not to have to worry about setting up your new website, importing content, photos and all the other bits and pieces, we can do it for you! With a range of collaborative services, we’ll create the perfect design for your WordPress business website while offering competitive pricing and service that beats any professional web development firm.
To learn more or to get set up with your own WordPress for business website, contact us.